During my role as Senior Art Director with Real Chemistry, I created content for Galderma's Restylane USA instagram from 2021 through 2023. Galderma is an American-Swiss pharmaceutical company specializing in dermatological treatments and skin care products. Restylane is their leading line of hyaluronic acid gel facial filler, FDA approved for use in the lips, chin, cheeks and most recently, undereye hollows.
I collaborated with talented motion designer, Nic Bass to create this sizzle reel, highlighting our team's work on Restylane with key impressions and statistics from our social listening and analytics on our content in 2021.
Galderma had an incredible patient photoshoot for their chin filler, Restylane Defyne.
I created this in-feed carousel design for instagram, highlighting a popular makeup trend, 'cloud skin.'
I created this in-feed carousel design for instagram, highlighting a popular makeup trend, 'cloud skin.'
Our team faced the challenge of creating compelling content for products used in the face... without images of patients' faces after photoshoots halted amidst the pandemic. As a result, we crafted ideas for engaging instagram followers leveraging the brand's product sku colors, graphics, and animations.
Here are a select few of my favorites:
Client LOVED the tuLIPs!
Successfully introduced Restylane Eyelight without patient images
The clever social team had us jump on fun trends quickly, like the Little Miss graphics of summer 2022:
After the launch of Restylane Contour, a new filler approved for the cheeks, we received some fantastic patient model photos and video footage to work with from Galderma's partner creative agency, GREY. I crafted compositions of images and video layered with animations and details like dandelion seeds floating in the wind. Restylane Kysse for the lips won the NewBeauty Award for the second year in a row and we created this piece with dynamic snippets captured from a longer video ad behind kinetic type and the NewBeauty Award seal.
2023 saw a beautiful and diverse new set of imagery with Restylane's "For Any And Every Look" campaign along with the launch of their new Eyelight product. Our team intentionally evolved the brand's aesthetic to look sophisticated and feel editorial. We finessed motion techniques and worked with more audio to create beautiful, compelling pieces. This content also introduced Restylane's refreshed new word mark.
