Hidradenitis suppurativa (HS) is a chronic, stigmatizing, and debilitating skin condition that affects approximately 1 in 100 individuals in the United States. Depending on the state they reside in, US-based patients with HS face different challenges to accessing care, given delay in diagnosis and restrictive insurance policies. These differences compound the existing health inequity. HS Coalition (HSC) exists to transform the HS landscape by promoting policies that can improve the lives of individuals living with the condition.
While at Real Chemistry, I worked closely with my team to carry the newly developed branding and visual aesthetic across social media pages for the coalition's launch. A calming brand was designed for HSC with an icon inspired by the skin's layers. I selected appropriate imagery based on demographics of HS patients.
Facebook profile options:
Linkedin Profile options:
Static Social Media Templates:
