I worked closely with the activation team at Real Chemistry and influencer agency Starpower to ideate and bring to life concepts for an immersive town takeover: Smirnoff's Lemon Groove Festival in California.
The town's signature lemon sign transforms to Lemon Groove with a custom branded wrap
Big Boi as our Lemon Groove headliner
Teaser ad on a city bus
DJs bring the grooves to attendees between sets
