As Senior Art Director at Real Chemistry, I worked closely with our influencer agency Starpower to design and produce a sophisticated set of printed materials for actress and model Karrueche Tran's luxurious holiday party, courtesy of Zacapa XO rum. We had the challenge of a short timeline and worked to craft beautiful designs from concept to print just in time for the special occasion at The Pendry in Los Angeles. Below are selected photos from the gorgeous night. We received incredible feedback on all of the details we worked hard to create!
I designed printed materials including cocktail lists, menus, coasters, and signage. I also collaborated with the team on experiential ideas, a photo booth, and custom Zacapa XO branded gifts for the party guests.
